Choose two companies from the same industry. Briefly introduce the two companies and the industry they are in. Analyze the firm competitive strategies and the industry characteristic. (500 words)
Perform profitability analysis based on the most recent five-year financial statements. Identify the key drivers of the change in profitability over time and the difference in profitability between the two company.
Perform liquidity and solvency analysis.
Which company is likely to perform better in the future? Support your recommendation by synthesizing the profitability, liquidity, and solvency analysis above.
Identify the accounting issues and additional factors that could potentially impact your analysis. Explain why these issues and factors are relevant. Make analyst adjustment, if appropriate, that could enhance your analysis on which your recommendation is based.
