这是一个澳洲的市场营销作业代写案例，主要与谷歌SEO和SEM有关

SEO and Google AdWords Campaign Strategic Proposal

Select either Scenario 1 or Scenario 2 or Scenario 3

Scenario 1: James Cook University has created a webpage for the Bachelor of IT course https://www.jcu.edu.au/courses-and-study/courses/bachelor-of-information-technology.  The Head of IT Discipline is commissioning you to provide professional advice to improve their webpage for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.

Scenario 2: Sunshine Yoga Center is a new yoga center in Sydney. The owner of the center has created a website for the business http://3401demo.wix.com/yoga.  The center is commissioning you to provide professional advice to improve their website for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.

Scenario 3: If you have a client (from your workplace or volunteering organization), assume that they are commissioning you to provide professional advice to improve their website for search engine optimization and prepare a plan for Google AdWords Search Network Campaigns. With a budget of USD$250, they ask you to design a 3-week AdWords marketing plan for them.

Task:

You will prepare a written proposal (maximum 4 pages) containing

1. A brief overview of the business
2. Your suggestions to improve the search engine & user’s friendliness of the website

• Your Google AdWords Strategy for the website, the timeframe of the Google AdWords campaigns is 3 weeks and the budget is UD$250.

Part iii is designed with reference to the Google Online Marketing Challenge. More Details

https://get.google.com/onlinechallenge/