Produce a briefifing document for the Board of Directors of a UK SME which is looking to expand its business InternaƟonally. The company produces electronic products for the consumer market. The company sells to distributers and large, mulƟ-store retailers so has a very wide range of potenƟal customers in each country. It has the reputaƟon in the UK of honesty and integrity. This has helped build its reputaƟon as a top-class product provider.
Their products have associated patent, trademark and copyright IP protecƟon in the UK.
The company objecƟve is to expand its geographic coverage area and start selling its products in a country which you can choose. The company is expecƟng to set up an offiffiffice (the “local offiffiffice”) in the country and employ some local staffff although management of the business will be from the UK headquarters. To limit liability, the company will set the “local offiffiffice” and all in country sales and aŌ ersales support as a subsidiary company under the parent holding company.
Your task is to produce a short briefifing document specififically aimed at UK managers who will be travelling to the country to set up the local business. Your brief should include:
The briefifing document should provide SPECIFIC advice for the business that is RELEVANT to their company. Generic text book discussions about legal maƩ ers are likely to receive low marks. You should write the briefifing paper as if you were giving the business instrucƟons on what they should and should not do in each of the legal areas with as much specifific detail as you can provide.
The objecƟve of this assignment is to produce a business briefifing paper. This should be short, precise and focussed on the important points of difffference. It should be no more that 4 sides of A4, neatly laid out with clear and appropriate secƟon headings with very brief introducƟons. Ensure your submission has a meaningful Ɵtle. The key difffferences can be in bullet point form, but each bullet point should be readable and clearly convey the point.The following marks breakdown will be used:
o cultural difffferences 20%
o legal difffferences 10%
o seƫng up the business 10%
o protecƟon of IP 20%
o employing local staffff 20%
The assignment will be submiƩed in electronic form and should be in Word format. It should have page numbers as part of a footer and should have a list of references (using the numbering referencing system – ie , ) from where you obtained your informaƟon (the reference list does not form part of the 4 page maximum – it can be of any length).