Four Spoken-Word Scripts
This coursework assessment requires you to write four separate short segments of text, each on a different topic related to themes covered in TIBS. All four segments should be written as if they were to be used as the script for a spoken-word recording such as a podcast, audio-book, or radio programme: that is, if someone reads your text out loud, it should sound like a short segment of a longer factual/documentary audio track.
You can assume that your audience, the listeners, are intelligent articulate adults, but you cannot assume that they already know any of the technical concepts that you are discussing. If it helps, imagine that you are writing your scripts as segments for factual science/technology programmes to be broadcast on BBC Radio4 or BBC World Service.
Each of the four scripts should be independent and stand-alone: that is, the text of any one of the scripts you write should not refer to any of the other three. For each script the text should not be divided into sections/subsections, should not finish with a list of references/bibliography, and cannot include footnotes,tables, figures, diagrams, images, infographics or other visual content: all the information you wish to convey needs to be expressed in a single coherent stream of words.
Your coursework submission should be a single PDF file where each of the four scripts starts at the top of a fresh page. Please include a word-count at the end of each of your four scripts.
Please format your article using 11pt Times New Roman font, 2cm margins on all four edges, and set the line-spacing to 1.0/”single”. The next page of this document is 750 words of LoremIpsum body-text, to show you what we’re expecting the longest of your scripts to look like. The boldface words at the very start are place-holders for a brief title.
Please submit your document as a single four-page PDF on Blackboard.
Remember that the Blackboard welcome-page for the Data Science MSc (here) has a bullet-list with hints and tips on communicating (writing or speaking), that you are strongly advised to take account of.
The specifications for the four scripts are as follows:
Script 1: Explain in no more than 750 words, the concept of disruptive innovation, as defined by Clayton Christensen in his book The Innovator’s Dilemma, giving at least one example of a technology innovation that disrupted the prior dominance of an incumbent business/company, explaining how that example fits to Christensen’s definition. Include discussion of at least one critique of Christensen’s work, and give your own opinion of that criticism.
Script 2: Explain in no more than 750 words, the various legal protections for intellectual property that are available under UK law, and how an innovator in data science should choose between them when considering how best to deal with commercialising a new data analytics or machine learning system.
Script 3: Explain in no more than 500 words, what is meant by Normalization of Deviance as defined by Diane Vaughan in her analysis of NASA’s two Space Shuttle disasters, and discuss the extent to which it is relevant to societal failures in the use of Data Science tools and techniques.
Script 4: Explain in no more than 500 words, Shoshanna Zuboff’s concept of Surveillance Capitalism and the extent to which it applies to big data-intensive companies such as Google, Facebook, Apple, and Amazon.
Good luck!
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