这是一篇来自英国的关于技术的管理与市场营销的作业代写

Hand in electronically via the VLE using departmental standard process

Please ensure you hand in the appropriate assignment, clearly labelled, to the correct VLE submission points.

Management of Technology (50% of total)

1) Using relevant notes and background from lectures where appropriate, discuss innovative technology management from the perspective of either:

a) renewable energy (choose a specific type such as wind, solar etc.) or

b) the development of electric vehicles.

2) You should look at your chosen technology from the perspective of one of the leading companies in the field.

3) You will also supply a reasoned description of where the future might lie for the chosen topic by developing a technology roadmap for the next 5 years.

Your report should include the application of theoretical concepts to the management of technology in practice and seek to show evaluation and critique. Use of tools and models to illustrate your answer is encouraged but you should actually use the tools and models, do not simply replicate outline models used in lecture materials – that would gain zero extra marks but appropriate use of tools could improve the mark. It may be useful to consider the following as a minimum that will be sufficient to attract a passing mark:

• Technology solution, your chosen company and a comparison of competitor companies
• Type of change management required in your chosen company and a 5 year roadmap plus the key drivers of change

• Process developments or changes required (if none then an explanation as to why)
• Resistance to change issues generally then specifically within your chosen company
• Hard and/or Soft system changes generally within the industry
• Major risks or downsides within the industry sector for such an initiative

Additional information:

• This assignment should have its own introduction and conclusion;
• Word count is 2000 (±10%);
• There should be appropriate use of academic and business references;
• Harvard referencing style must be used;
• Tables are included in the total word count;
• Contents page, figures, appendices and references are excluded from the total word count; and
• Appendices are limited to a total of 2 x A4 sides.

Note: Information within appendices is for explanation purposes and will not attract additional marks.

Course Tutors: Dr Noel Jackson & Dr Bidyut Baruah

Moderated by: Dr Bidyut Baruah

Section 1: Management of Technology (50%)

Question Number  Description of question content  Maximum  Marks

1a Discussion of Company’s technology management initiative 15 Marks

1b Discussion of Company’s technology roadmap for the next 5 years 20 Marks

1c Analysis & basic critique of key drivers 15 Marks

1d Analysis & basic critique of resistance to change 15 Marks

1e Analysis & basic critique of hard and/or soft system changes 10 Marks

1f  Analysis & basic critique of the major risks of change 15 Marks

1g General report structure, layout/signposting, use of theoretical tools/models and readability 5 Marks

1h Use of appropriate referencing style and references in the report 5 Marks