Each student will choose a brand website (from anywhere in the world – but you must be able to buy a product via that site) and using the application of theory and research, critique the overall quality and communication of brand values, attractiveness and likely effectiveness of the site as a mechanism for the sale of their products online via that site.
Criteria for the assessment will include, but is not restricted to:
3. Ease of navigation;
4. Overall attractiveness/brand clarity;
5. Attributes respective to consumer engagement and opportunities for 2-way interaction/co-creation;
6. Level of customization;
7. Ease of transaction (including security) specifnc to a sale.
The maximum word count for this assignment is 2000 words (+/- 10%).
The crtique must be submitted in one of the following formats: .pdf, .doc, .docx
Students must retain a copy of all assignments submitted.
Please attach an ‘Assignment Cover Sheet, which is signed and dated by you before submission via turnitin.
Late Assignment Submission
Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the course coordinator before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day that it is late.